Episodes

In this episode we’re chatting transparency and truth in employer branding and what that means for content and conversations with current, and future, employees. In March, Edelman's Trust Barometer ran a special report in res...

In this episode I chat employee stories with Andrew Sewell. Employee stories make up your employer brand and stories have literally built cultures. So, how do you go from employee profiles to employee stories? You help your ...

Episode 14 is my first in-person episode as lockdown starts to lighten (it also includes my first exclusive....heady times for The Pod!). In this episode I chat with one of my good mates from the advertising industry, Duncan ...

In this episode of the Employer Content Marketing Pod I chat early careers marketing. What do students and graduates want from early careers recruiters? Early careers recruitment sees organisations vying for the attention [an...

In this episode I chat with Ollie Fisher, CMO & Co-Founder of Springpod. Ollie is the perfect person to talk to about early careers marketing. He set up Springpod Studios which produces content that really does live up to the...

What content would you create if you thought like a broadcaster? This was a question I posed to listeners in Episode 6 with Nick Francis, co-founder of Casual Films. As the world comes out of lockdown we've joined forces to …

In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So …

How do you go from 50 job applications received each week to 900 job applications each week? For this episode's guest the answer is by vlogging. The Daily Goat means a lot to The Goat Agency and it's been watched …

Look out, Gen Z and TikTok are well and truly here! Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce. TikTok was the world’s second most downloaded app in...

This is a super short episode about TikTok. I'm dropping a longer episode with a guest soon but I wanted to share a little something with you. TikTok has taken the world by storm in the past 12 months. It …

Content marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-d...

Audio is on the rise and rise, and a great opportunity for employer marketers. The Rise of Digital Audio Advertising Report 2019 found that digital audio reaches 28.3 million adults a week (+14% year-on-year). People spend 2....

Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. …

In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particula...

Cisco predicted that 82% of the world's consumer internet traffic will be video by 2021. What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of …

“Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers ...

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