Episodes

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM. Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly...

The marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of chang...

Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching. For every idea that wins, several don't see the light of day. Do they just …

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super...

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function. Only 21% of employees are engaged with their work - that means $8 trill...

How do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care profession...

What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work? Welcome to Episode 58 of the Employer Content Marketing Pod. I’m chatting with Keira ...

In this mini episode, I chat with Barbara Zych - Barbara leads the team behind the global online festival called the EB Stars Conference. Barbara chats with me about the employer branding event that covers three regions acros...

Organisations don’t truly value employer branding without data. If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. With...

How do you create content that truly means something to the people you want to engage with? In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days …

In Episode 54 we’re unboxing Web3 and what it means for creators, marketers, and the future of work 💭 And it’s HAM the Illustrator who joins me on the pod and gets his explainer boots on. He talks about his …

You should spend less money on your next ad! This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave …

Why are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost...

In this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer. Data privacy concerns are forcing platforms to restrict targeting capabilities in adver...

It’s Episode 50! And a big little milestone for a podcast that’s soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor …

What can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog? Welcome to my first video podcast and the first episode shot in a studio. Good times for the …

Welcome to Episode 48 of the Employer Content Marketing Pod. I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency. Business’s ability...

What happens when you film comedy sketches about agency life on your phone and publish them on social media? You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok. Rob Mayhew is a …

How can you develop your creative confidence? Finding the answer could just change your marketing. In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runne...

In episode 45 I chat about employer branding and people comms having a seat in the boardroom with Emma Coleman. Emma is Employer Brand Strategy Manager at Caraffi and Talent Advisory consulting firm. Without hiring and retain...

Happy New Year! We’re already 2 years deep into this decade. My goodness! In episode 44, let’s look to the future by looking at today. We’re chatting Artificial Intelligence. What does Artificial Intelligence mean for markete...

Episode 43 is the last episode of 2021 and what a year it’s been for us all. Thanks to all of my guests and listeners. I’m really looking forward to giving you more podcast goodness in 2022. In this episode …

How do you produce award-winning content marketing for mental health care recruitment? In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketi...

In Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina. A few weeks ago I saw one of Mariano’s articles on LinkedIn. It was titled: …