Episodes

Why do brands talk about themselves more than they think about their customers or candidates? It’s an important question, especially for the employer branding world. In this episode, I chat with James Ellis. James is the auth...

Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39. I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing...

Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand. Episode 38 of the Employer Content Marketing Pod is a podc...

What’s it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You’ll get to find out in my chat with Miles Tragen Miles is a University of …

In this episode, we talk about employer branding and the future intentions and challenges of UK employers. This is based on extensive research produced by Neil Harrison of NH237 Consulting, in partnership with WDAD Communicat...

In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience. I chat with Matthew Phelan, Co-Founder...

"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn. In episode 34 of the Employer ...

What is content marketing and why do brands use it to great success? Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's…...

Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career...

Welcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities. Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of o...

It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have …

In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side. It was great catching up with Steven. We were meant to talk ...

In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief. I’ve had Nick on the pod before to talk about his book - The New Fire, Harness …

Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees. In this episode I want to share something I’ve been working on with the awesome team at …

In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC. Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The G...

In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be us...

In this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner. Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with ...

In this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data...

In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia. I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the wo...

What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in …

In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark …

In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis. We’ve seen organisations going through radical transformat...

In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest …

What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing? In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive ...