The rise of audio and the immersive opportunity that is 8D Audio [featuring Billie Eilish's ilomilo]

Audio is on the rise and rise, and a great opportunity for employer marketers. 

The Rise of Digital Audio Advertising Report 2019 found that digital audio reaches 28.3 million adults a week (+14% year-on-year). People spend 2.9 hours per week listening to digital audio, adding up to a total of 365 million hours per week for the whole of the UK.

Audio gives you that immersive, uninterrupted experience you don't get with other formats. Sound really has a way of drawing you in.

That's why I had to share some audio that's been doing the rounds on WhatsApp recently. It's a remix of Billie Eilish's ilomilo but recorded in what is being termed 8D audio (360 audio that really feels like the music surrounds you). It's not a new technology but the global pandemic is only increasing people's craving for music and worthy distractions. 

So get your headphones on if you haven't already and listen to this. You could even have a silent disco with your housemates or family. Enjoy!