Spend less money on your ads by using student influencers as your content creators - with Simon Lucey, Founder & MD of Hype Collective

You should spend less money on your next ad!

This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod!

I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space.

In this episode we chat about how working with students as content creators has meant their clients spend less but get great results.

We cover a number of things in our chat:

• Using students as your content creators
• Reducing your reliance on high-end production content
• The power of experimentation
• Getting rid of that fear of failure
• The benefit of small production teams
• How to work with students to create content
• Partnerships that work

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com