[Part 1] Turning talent communities into your #1 marketing channel

It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens. 

In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can you do to make them your #1 marketing channel? At the moment there's too much treating talent communities as job alert spamtime and not enough as a channel that deserves crafted and curated content. What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to talent communities. 

This is part 1 of 2, with episode 31 being about who are doing talent communities well...

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead of the Content Marketing Pod Ltd