How do you create content that truly means something to the people you want to engage with?
In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning.
We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions. We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest.
Here are the highlights:
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
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