Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator.

"But this is a professional network!"

LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn. 

In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing. 

Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator. 

We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn. 

LinkedIn is going the way of other social platforms and it's time to embrace this change. 

Links to some of Dan's videos mentioned in this episode

Every Marketing Meeting Ever https://www.youtube.com/watch?v=CZn3ecm0dvU

Let's Do This Live https://vimeo.com/543154455

And their Business Anchors Podcast https://podcasts.apple.com/gb/podcast/business-anchors/id1497329226 

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com