How employers can adapt & succeed in a decade kick started by crisis with Gavin Russell, author of The Transformation Timebomb

In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis.

We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated.

How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed?

Big questions. That’s why I’m super happy to have Gavin Russell on the chat today. He’s author of the Transformation Timebomb: 150 practical business adaptations for the digital age.

Topics covered in this episode:

Investors valuing meaning and purpose more than profit and the implications for the brand circle [employer, consumer, and corporate].
What does authenticity really mean to stakeholders
How recruitment should be more about enabling careers rather than filling vacancies
Recruiting talent based on future impact, not past performance
How a marketing mindset can add value in recruitment
What should you put on your agenda in your next meeting?

Links to things we discussed in this episode:

The Transformation Timebomb by Gavin Russell:

https://www.gavinrussellconnect.com/transformation-timebomb

Who Cares Wins: Why good business is better business, by David Jones:

https://www.amazon.co.uk/dp/0273762532/ref=cm_sw_em_r_mt_dp_Cz2tFbWMACQQF

Fixing The Game, by Roger L Martin:

https://rogerlmartin.com/lets-read/fixing-the-game

What Next are doing on Instagram:

https://www.instagram.com/lifeatnext/

The Netflix podcast run by employees:

https://jobs.netflix.com/podcast

Thanks for listening.