Content marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute).
That's why I wanted to continue the chat I had with Nick Francis in Episode 2 about a section of his book, The New Fire - Harness the power of video for your business.
He wrote about brands as broadcasters. When brands think like broadcasters what happens to their content? And what does this mean for employer branding?
About my guest: Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes.
Useful links discussed in the episode
GoDaddy's YouTube Channel as a great example of YouTube's Content Structure: https://www.youtube.com/channel/UCgH_SmWw9WianYyOB5Y6tEA
Red Bull and their standout commitment to behaving as a broadcaster: https://www.redbull.com/gb-en/
EY and their apprenticeship content: https://ukcareers.ey.com/students/career-advice/apprenticeships
Rolls-Royce and their myth-busting apprenticeship videos: https://www.youtube.com/watch?v=H8btA5jWuxM
If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Consultant
www.chrislch.com
Sponsorships: off for this episode
---
Send in a voice message: https://anchor.fm/employercontentmarketing/message
