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In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia.
I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing.
It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent attraction meeting.
We talk about the great things employees have done during COVID, taking employer branding and marketing to the next level with content marketing, TikTok and treating candidates like customers.
Links from content mentioned:
Every Covid-19 Commercial is Exactly the Same: https://youtu.be/vM3J9jDoaTA
Thanks for listening.
Chris Le'cand-Harwood
Social Media & Content Marketing Strategist
www.lch.social
--- Send in a voice message: https://anchor.fm/employercontentmarketing/message
