Employer Content Marketing Pod

How to build an Employee Advocacy Programme

In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees. We explore the importance of aut...

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Recent Episodes

Sept. 5, 2024

How to build an Employee Advocacy Programme

In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees. We explore the importance of aut...

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Aug. 13, 2024

Navigating the Evolving Employer Branding Landscape: Insights with Mi…

In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We’ll tackle common misconcept...

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July 31, 2024

Building Your LinkedIn Success with Matt Webster

What does the Shawshank Redemption and running your own business have in common? Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it. Matt is a successful online...

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April 4, 2024

An actor’s take on storytelling in employer branding

Storytelling goes beyond just film and TV… It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an em...

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March 22, 2024

THIS is content marketing, with Joe Pulizzi

In Episode 109 we’re chatting content marketing with an absolute content marketing icon! Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-milli...

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Feb. 29, 2024

How can organisations build an effective in-house marketing model?

Many organisations choose to switch from agency to in-house when it comes to their marketing. While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value. So, how can or...

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